Evolution had an exciting surprise for investors at their latest AGM: the 2016 Melbourne Cup trophy would be made from Evolution gold. Specifically, it would be mined at the company's newest acquisition, the $550 million Cowal mine in central NSW.
Toronto-based Tour d'Afrique lead epic trans-continental cycling tours around the globe. Their latest initiative, the 7 Epics, is a community and a friendly competition set up by TDA daring riders to complete all seven of their biggest rides (total: 72,000KM).
When Christmas decorators search for new ideas, The Christmas Cart wants to be there. It's classic content marketing: a brand providing free ideas / inspiration to viewers, some of whom will become paying customers.