You & Co

You & Co


Digital marketing agency You & Co wanted to explain their complex service offerings, their philosophy, and their key people all in one short (and entertaining) video.

The Y&C team have a great spontaneous energy and in order to capture that we intentionally kept our plans for the shoot loose. We wrote a script and recorded it – but then we threw the script away. About half of the final video is improvised, creating a wonderful sense of energy and fun that an over-scripted production could not.

Mixing green-screen studio with Y&C's real-world office and colourful 8-bit motion graphics, the result packs a lot of information (and attitude) into one short and charming minute.

“When it comes to branding – I’m very particular. Reuben made myself and our team feel incredibly comfortable with his direction and the end product is exceptional.”
— Andy Twomey, MD + Founder