Cube Public Relations
HOW SHINGLES WORKS
PR company Cube was working on a health campaign to increase awareness about the risk of shingles to older Australians. As part of the campaign, they asked LCB to create a simple animation illustrating how the condition works.
We took some time to understand the medical science, then worked to create a piece that flowed seamlessly to direct the viewer's attention to each point with simple and effective visual transitions.
The resulting piece was so well-received that it was shown across network television news on both Channel 7 and Ten, as part of an important healthcare story featuring Australian personality Patti Newton.