Who Makes The Melbourne Cup?

ABC Bullion



Few Australians know what remarkable skills, time and resources go into creating a new Melbourne Cup trophy each year. The Victoria Racing Club wanted to change that, so they asked Cup manufacturers ABC Bullion to tell the story – and ABC Bullion once again turned to us.

This short documentary follows the cup from its origins in a Queensland gold mine to Sydney where the gold is purified, through to the workshop where Keith "Sparrow" King bends the trophy into its final shape by hand, and finally to Melbourne where it is presented to the VRC.

Filmed in multiple locations across Australia with complex elements including drones, explosions and beauty shots, this is an epic production with epic results.

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“You guys did a phenomenal job of telling this story. We can’t wait to share it with Australia.”
— Joe McGrath, Racing Engagements Manager