Hilti Australia

Hilti Australia



While popular in Europe, Hilti's leasing program for power tools was a tough sell in Australia, where an old-fashioned "ownership mentality" proved hard to crack. To convince skeptics, Hilti and LCB filmed case studies with real Fleet Management customers in Sydney, Melbourne and Brisbane.

Shooting in live construction and demolition sites, we appealed to viewers' emotions with exciting power tool action, and to their bottom line with one key message: Fleet Management saves money. In carefully-guided interviews we explained that although it costs slightly more than purchasing tools, Fleet Management actually saves money by increasing productivity. 

“Really awesome. I’ve shown it to the stakeholders and they are very happy.”
— Irene Malamas, Marketing Communications Specialist