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To inspire future franchisees, George and Fiona Milonas needed to capture their unique 1950s-themed Doughbox Diner on film.
Ironically, Doughbox is too popular to shoot during regular trading - it would be impossible to control - so we suggested a special event for the diner's biggest fans. In exchange for free Crepe Cones, regulars enthusiastically packed the booths – and some even danced in the aisle.
When they saw our our final edit with music and animations added, Fiona and George were so blown away that they commissioned a second B2C version of the video especially to share on social media.