Dietlicious needed social proof that their healthy meal service is the best in the business. Audiences today crave authenticity, so so instead of the standard fake video (skinny girl / sunset / slow mo), we gave them the real thing: Carla Torrance.
Carla is the perfect mix of authentic and aspirational: a Dietlicious customer living near Bondi Beach, working in fashion, and juggling two kids and million other demands. With little time to shop and cook, Dietlicious is the only way Carla manages to feed her family meals that are both healthy and tasty. Our cameras followed Carla throughout one typically frantic day to find out more.