Ben & Jerry's Openair Cinemas
CAPTURING THE SPIRIT OF SUMMER
Filmed in multiple locations across Australia, Ben & Jerry's Openair Cinemas' TVC needed to "capture the spirit of summer" with smiles, sunsets, and a festive atmosphere. For authentic results we mixed candid shots of the general public with a handful of scenes using actors.
Our biggest challenge on this TVC was capturing the cinema screen itself, which was only illuminated after dark. Our cameras would struggle to film after sunset, so to achieve important shots of the crowd enjoying the movies, we actually filmed during the day, then used visual effects software to transform day to night and superimpose movies onto the blank screen.