AFR BUSINESS SUMMIT
Following the Australian Financial Review Business Summit, this video summarised key highlights for the event's high-profile attendees in a brief and engaging way. As well as providing insights to viewers, the video served another important function for Fairfax: cementing the reputation of the AFR summit as an important event in the annual business calendar.
To create the video, LCB helped strategic consultancy Second Road write a script complementing their own illustrated event summary. We then filmed Second Road's Michelle Miller presenting the script, and filmed her team creating illustrations (faked after the fact). Finally we animated some of these illustrations and combined them with event photography, bringing the messages to life.