How to showcase your organisation with video case studies

 

 

Create videos that create business

 

A video profile of a happy customer using your product or service is one of the most effective ways to showcase your business. If you pick the right case study, you'll have a subject that your target market can identify with right away, and they'll be keen to know more.

Check out a few examples of engaging case study videos below:

PayPal and Incy

Quickbooks and JP Brickworks

Hilti and customers


How to do it

 

1. Authenticity

Make sure your people sound like people, not scripts. Simplify language and be sure to find a production team that can make non-professionals feel at ease on camera. With real people and careful language, you can create relatable stories out of even the most complex concepts.

 

2. Clarity

The appearance of a good video should be deceptively simple. Behind the scenes, spend the effort to make every word and every second count. Get rid of waffle, nix ambiguity. Both the information and emotion should be precisely crafted with the key target audience (and what action you want them to take) in mind.

 

3. Rhythm

It's more than music. The timing of every word, every sound effect and every laugh in an effective video should be chosen for structural impact. The rhythm of all these elements working together is what makes good videos a joy to watch.


Meet the team

 

LCB works closely with you to make the production process easy and enjoyable, from scripting and creative development to final video delivery.

We do almost everything in-house, from shooting to animation to green-screen visual effects and more – and where we can't, we have a highly skilled network of freelancers to call on.

We’re Sydney-based, but very happy to travel to shoot.

 

 


Name *
Name

Let's Chat

Ready to discuss your case study videos? 

We'd love to hear from you.

You can reach us via hello@lightscamerabusiness.com.au or phone (02) 9188 8804, or simply by using the contact form.