By the time you've gone through your briefing, scripting, shooting and review processes, it can be next-to-impossible to step back and judge whether your video is actually working. You've become too involved in the process, and you've lost all perspective.
Rupert was tasked with sorting out our time tracking here at LCB, and he wrote us all such a useful guide to the system we chose (the excellent Toggl) that we thought we might as well share it with the world!
By now we've all seen the federal Department of Finance's latest graduate recruitment video, and can tell it's not working the way they might have anticipated. So we wanted to look at exactly what they got wrong to open themselves up to so much ridicule.
It's LCB's annual revisit of some of our video highlights of the last year! 2016 was a huge year for us, with some really exciting new clients and projects across science, government and business. Thanks as always to our clients and crew for making such great work with us.
Did you know that you have everything you need to make a short video for your business in your pocket? I’m sure you’ve seen the increase in video on social media whilst scrolling through your feed – but did you know how easy it is to get involved yourself?
Since video streaming was introduced to the internet, it’s quickly become a staple of social media. In 2015 the number of videos viewed daily on Facebook doubled from 4 billion to 8 billion, and the live video platform Periscope averaged 40 years worth of video viewed daily! What is it about video that makes it so engaging?
You might not have heard of Mary Meeker. I hadn't. But she's a big deal at one of the top venture capital firms in Silicon Valley, Kleiner Perkins. Meeker creates a huge annual "internet trends report" which is rather famous for predicting the year ahead in tech. She's like the Oracle of Silicon Valley.
Your video has a point and a purpose, and you want people to hear what you’re trying to say. But what happens when they suddenly lose interest and all that potential suddenly goes flying out the window? How do you hold onto that attention? Easy: make them laugh.
Don’t put your video horse before your video cart.
We know it’s exciting to think about music and animation and drones and all that fun stuff, but too often people start planning the details before they know why they’re making a video in the first place.
Watch some of the highlights from LCB's first full year in business (2015). There's something for everyone: foodies, bikers, finance nerds, nerd nerds, not-for-profits, you name it. Thanks to all our clients and crew for making it possible!