Video Marketing Stats 2017

Video Continues to Take Over the World

Need some extra statistics to help convince the powers-that-be to invest in video? No worries! Check out our handy infographic below. And we're not trying to pull the wool over anyone's eyes – video is one of the best investments you can make in your business' growth.

Video marketing infographic 2017
 

Sources:

51.9% of marketing professionals name video as the type of content with the best ROI - Hubspot

73% of B2B marketers say that video positively impacts marketing ROI; companies that use video enjoy 27% higher CTR and 34% higher web conversion rates - Blue Corona

People spend on average 2.6x more time on website pages with video - Wistia

80% of users recall a video ad they viewed in the past 30 days; social video generates 1200% more shares than text and images combined - Small Business Trends

Branded video content grew by 258% on Facebook and 99% on YouTube between June 2016 and June 2017 - Tubular Insights

Video will represent 80% of all internet traffic by 2021 - Cisco

 

More stats, just for fun

Bonus! Here are a few of our other favourite stats not included in the infographic above:

  • The optimum length for video is up to a maximum of 2 minutes (Wistia)
  • 59% of senior executives say that if both text and video are available, they prefer to watch video; and 75% of business executives watch work-related videos at least weekly (Digital Information World)
  • Using video on landing pages can increase conversion by 80% (Eyeview Digital)
  • 85% of Facebook video is watched without sound (Digiday)
  • When videos autoplay in News Feed on Facebook, users watch them for 16.7sec on average; and Video adverts are watched in Facebook's News Feed for 5.7sec on average (Facebook)

 


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