How to get the most out of your business video

As communications professionals, we all understand our key selling points and calls-to-action. But the medium of video has its own specific strengths and weaknesses. So, how to attack it?

Here are some tried-and-tested tips to help you make the most of your business video. We’ll break this one down into the various stages of production to help you plan along the way.



Think about your goals

Get back to the fundamentals. What is really at the core of what you’re trying to achieve? With video, less is more, so you really need to know what you can strip out and what is a “must have” inclusion. The more you can say visually, the more effective your video will be – think about what you can achieve with action and titles so that any voiceover is kept brief and on point.

Once you have honed in on your messaging with the video producer, be sure that you have buy-in from everyone who needs to have a say at the business, as there’s nothing as likely to blow out a budget than a whole change of direction later on in the process. Sign-off achieved? Time to press the “record” button!



During the shoot: Relax

Your job here is to make sure the film crew has access to everything they need from the locations, offices and people involved at your company. Other than that, you’re in the hands of the pros now. At Lights Camera Business we send through an info sheet about how to prepare for the day, but whoever you work with, your director will know how to make sure you get the best out of your shoot. In the meantime, here are some tips on body language in front of the camera that’ll help any of your featured performers fake it ’til they make it.



Communication is key

So you’ve got your first draft edit back from your production company and you love it! But there are a few tweaks that need to be made, naturally. The biggest mistake you can make here is to be imprecise with your feedback. Editing is an exact science, with lots of moving parts that contribute to the whole. Be concise and clear in your notes about what needs to change for the second draft, be sure to get feedback from everyone who needs to give it at this point, and you’ll make the best use of everyone’s time and energy so you get back your perfect final product to impress the big bosses as soon as possible!


Ready to get started? Let us know if we can help – we’d love to hear from you.