Good video content is a big investment for a company, but one that's well worth it if you can find the right video production company to work with. Choose the wrong partner, and you'll end up with an expensive marketing tool with limited usage. But choose the right partner, and you'll be on track to create one of the most useful corporate showpieces your business can have.
Here are our tips for finding the best video production company for your corporate videos.
Communication is Key
If video is a communication tool, then you want to make sure that your video production company knows how to communicate!
- Do you feel that they understand your aims?
- Are they asking you the right questions about your product or service?
- Are their suggestions and ideas in keeping with your brand or business profile?
If you feel comfortable with the answers to these questions, then it's likely your video production company will be great at transferring your key messages onto the screen and communicating them effectively to your target audience.
Study the Case Studies
Any video production company that's vying for your business should have an excellent selection of past work for you to look at on their website. Make sure you take the time to watch a number of videos, and watch them closely – all the way through. This will tell you a lot about the company's attention to detail, and their capabilities as a video producer.
Are there a variety of videos with different elements such as live footage, stock footage, titles, voiceovers, music, graphic design, animation, green screen and other SFX?
Think about what you require specifically for your video, and make sure they are capable of delivering on those elements by looking at their previous work. If multiple examples of work for past clients aren't readily available, alarm bells should be ringing.
Corporate video packages can be found to fit almost any budget, starting from $2000 right up to the hundreds of thousands of dollars. If you're looking for something quick for social media that has a limited lifespan, you might want to keep your budget limited too (you can even do it yourself!), but if you're creating a corporate profile to sit on your website, or an instructional / explainer video that's going to be used across your organisation for years to come, be sure that you're ready to invest a decent amount of budget on this.
Great videos are expensive, but great videos take a lot of work, fancy equipment, and years of experience under the belt of your editor, cameraperson, director, and so on. At Lights Camera Business, our calculations showed us that for each 1 minute of final video, we've taken 3 days of editing time to make it perfect (and more for time-intensive animation).
The best approach is to get in a few quotes, and have a look at where your money is actually going. If a quote isn't clear and transparent as to what's involved in making the video, be careful that unexpected additions aren't going to pop up down the line. And be sure to check how many rounds of edits are included in the fee.
It's easier than ever to give a company a bad review if you're a client who hasn't had a great experience. Hit up Google and see what the internet has to say. Check out the production company's Facebook page for reviews. See if their website has testimonials listed. If they're doing video content well, they should have plenty of happy customers whose reviews they want to share with you.
Do you Like them?
Do you get a good vibe from the team who'll be looking after you? Could you have a beer (or non-alcoholic beverage) down at the pub with these people? Well, maybe that's not quite necessary, but it's definitely worthwhile to feel comfortable that you'll be able to give them honest feedback, and not be faced with an "I know better than you" attitude in response. Your production company should be video experts, so their advice is worth listening to, but when it comes down to it – it's your video they're creating, with your budget. So you have to be happy with it. Make sure it feels like the right fit on a personal as well as professional level, and you're probably in safe hands.