Lights Camera Business is very proud to be a finalist in two categories at the NSW Business Chamber Awards for the Sydney City region: Excellence in Small Business and Young Entrepreneur 2017.
Rupert was tasked with sorting out our time tracking here at LCB, and he wrote us all such a useful guide to the system we chose (the excellent Toggl) that we thought we might as well share it with the world!
By now we've all seen the federal Department of Finance's latest graduate recruitment video, and can tell it's not working the way they might have anticipated. So we wanted to look at exactly what they got wrong to open themselves up to so much ridicule.
We’ve compiled some of our favourite examples of storytelling in video marketing right now to help inspire your next campaign! You're welcome.
Did you know that you have everything you need to make a short video for your business in your pocket? I’m sure you’ve seen the increase in video on social media whilst scrolling through your feed – but did you know how easy it is to get involved yourself?
Since video streaming was introduced to the internet, it’s quickly become a staple of social media. In 2015 the number of videos viewed daily on Facebook doubled from 4 billion to 8 billion, and the live video platform Periscope averaged 40 years worth of video viewed daily! What is it about video that makes it so engaging?
You might not have heard of Mary Meeker. I hadn't. But she's a big deal at one of the top venture capital firms in Silicon Valley, Kleiner Perkins. Meeker creates a huge annual "internet trends report" which is rather famous for predicting the year ahead in tech. She's like the Oracle of Silicon Valley.
According to a widely cited new study, humans’ “concentrated attention span” shrank from 12 seconds in 2004 to only eight seconds today. Shorter than a goldfish’s.
Does this mean corporate videos should be eight seconds long? No, but you’d better believe they should be as fast, interesting and short as they possibly can.